About Press Hub
A press list is a research problem before it is a sending problem.
Press Hub is a media-relations database and the outreach tooling around it. It holds publications, journalists and newsroom contacts across Europe, and it exists so that "who should I tell?" has an answer you can defend before anyone presses send.
01
Why does Press Hub exist?
Media lists are usually assembled the way investor lists are: a spreadsheet inherited from someone who left, a few names from search results, and a great deal of hope. The addresses rot, the beats go out of date, and nothing records why any particular journalist was on the list at all.
The corpus here is built the other way round — deduplicated, enriched offline from public directories and Wikidata, and measured. When a segment resolves to fewer people than expected, the product says which filter removed them rather than letting you find out after the send.
02
What is it—and what is it not?
It is a database of outlets, journalists and contact addresses; a planner that helps decide what to announce and to whom; a release editor; and a campaign sender with consent, suppression and audit in the schema rather than bolted on.
It is not a wire service, not a guaranteed-placement service, and not a way to reach journalists who have asked not to be reached. It does not promise coverage, and no amount of filtering makes an uninteresting announcement interesting.
03
Where does the information come from?
Public media directories, Wikidata, published mastheads and impressum pages, RSS bylines, and crawls of outlets’ own editorial pages. Everything then passes through deterministic offline enrichment — country from domain, language from country, person name from a mailbox local part.
Coverage is uneven and the product says so. A meaningful share of addresses are pattern-derived rather than observed, and they are labelled as such precisely so that they can be excluded from an audience.
04
What responsibility comes with a journalist database?
A large one, and it shapes the architecture rather than sitting in a policy. Journalist names, roles and addresses are never published on a public page, never in structured data, and never in a sitemap — the public tier carries outlet identity only, which is already public knowledge. No journalist’s identity is sent to a model provider.
A journalist who wants out is out: an operator opt-out beats any later automated verdict, and it is permanent. The full position, including where it is still incomplete, is on the page written for journalists.