Blog

How the corpus is built, and what it is fair to conclude from it.

Writing on how the corpus is built, what its evidence supports, and how to narrow a media list without over-reading the matches.

Subscribe by RSS

Method

The list you send to is not the list you built

A media list of four thousand can resolve to a few hundred recipients. Where the rest go, why the subtraction is reported rather than hidden, and what the gap tells you about the announcement.