For founders and comms teams
You have something to announce and no idea who to tell.
The common starting position: a launch date, a rough sense that "tech press" should hear about it, and a spreadsheet somebody built for a different company two years ago.
01
What does the first hour look like?
- Describe the announcement — what it is, which market, which subject.
- Let the planner propose segments, and read the counts it quotes before accepting one.
- Save the outlets and journalists worth pursuing into a list.
- Draft the release, then narrow the audience against it rather than the reverse.
02
What stops me making an expensive mistake?
A preflight check runs before anything leaves and can block the send outright — an unverified sender, an unmet embargo, a policy your workspace set. An embargo outranks everything, including an operator pressing the button.
Pattern-guessed addresses are labelled, so an unverified list can be excluded with one filter rather than discovered through a bounce rate.
03
What do I learn afterwards?
Which addresses accepted the mail, which bounced, which unsubscribed, and how two subject lines compared in an A/B test. Coverage found later can be recorded against the campaign, so the next launch starts from what worked rather than from memory.
04
What will this not do for me?
Get you coverage. Press Hub decides who is plausibly interested and proves what was sent; whether anybody writes about it depends on the announcement. A well-targeted mail about nothing is still a mail about nothing, and sending it to more people makes it worse rather than better.