Planner
What am I announcing, to whom, and in what order?
The question that comes before the list and before the copy. The planner is a conversation that ends in segments with real counts attached, not in a paragraph of advice.
01
How does it work?
You describe the announcement. The assistant proposes segments — a subject, a set of countries, a medium, a prominence band — and prices each one against the live corpus before you accept it. Accepting a segment turns it into a saved list you can edit by hand.
02
Why can it not invent an audience?
Because the model chooses filters and the database returns people. Every count it quotes comes from the same function the campaign composer uses at send time, so a planning number and a send number are the same arithmetic and can be compared.
It is given counts, vocabulary and outlet identity — never a journalist’s name, role or address. That boundary is described in full on the AI transparency page.
The model chooses filters
The database returns people
- Il Sole 24 Ore · Economia
- Corriere della Sera · Economia
- Milano Finanza · desk
- la Repubblica · Affari & Finanza
Counts, vocabulary and outlet identity cross. Names and addresses stay on this side, in SQL. A worked example — the figures are illustrative.
03
How does it know what a beat is called?
It is handed the real vocabulary with live counts, in the languages the corpus actually uses — Cronaca Locale, Wirtschaft, Economia — including the zero-count entries, so it can tell “no such subject” from “nothing classified yet”. That distinction is the one job here a query cannot do and a model can.
04
What can it not do?
Send anything. No tool available to it writes a recipient, moves a campaign out of draft, verifies a sender or touches the suppression list. Where arithmetic beats a model, no model is called at all — narrowing an audience in the composer is four counting queries and nothing else.